Add-on pricing
Most brands buy Threads alongside Instagram. Price it at 25–40% of your Instagram post rate rather than as a standalone deliverable.
Threads Earnings Calculator (2026)
Estimate Threads earnings. Rates are still early-stage, so Threads is usually sold as a paid add-on inside an Instagram package.
- Updated for 2026
- Free forever
- No registration required
- Mobile friendly
- Used by creators worldwide
Hero Banner · Advertisement
Threads Earnings Calculator
ThreadsMicro influencer · 10k – 50kExcellent
Estimated earnings per post
£247–£444
- Per month
- £6.6K
- Per year
- £79.1K
- Engagement
- 4.13%
Avg 2.2%
Creator Value Score
77/100
PoorAverageGoodExcellentElite
Engagement Score
Industry average2.20%
Your score4.13%
Above average — use this in every pitch to justify a premium rate.
Monthly income estimate
Across the four income streams most creators run on Threads.
- Sponsored posts£3,948
- Affiliate income£1,382
- Digital products£1,208
- Ad revenue£55.27
AI recommendations
Three actions ranked by impact on your estimate.
- 1Your engagement beats the Threads average — quote it in every pitch and charge a 35% premium.
- 2Post one extra Reel or short-form video each week — creators who do see ~18% higher monthly earnings.
- 3Package a cross-platform bundle (post + Story + short-form) and price it 40% above your single-post rate.
Platform comparison
The same audience of 42,000 followers, priced across every major platform. Tap a column to sort.
| £1,541 | £9,431 | £113.2K | Elite | £1,772 | |
| £776 | £6,458 | £77.5K | Elite | £893 | |
| YouTube | £1,521 | £6,161 | £73.9K | Elite | £1,749 |
| X | £554 | £6,098 | £73.2K | Elite | £638 |
| Twitch | £821 | £4,596 | £55.2K | Good | £944 |
| Threads | £329 | £3,988 | £47.9K | Elite | £378 |
| £665 | £3,726 | £44.7K | Elite | £765 | |
| Kick | £601 | £3,484 | £41.8K | Good | £691 |
| £807 | £3,388 | £40.7K | Elite | £928 | |
| Snapchat | £366 | £3,366 | £40.4K | Elite | £421 |
| TikTok | £386 | £2,500 | £30K | Excellent | £444 |
Figures are estimates based on 2026 influencer marketing benchmarks and assume typical posting frequency for each platform.
In-Content 1 · Advertisement
Guide
Understanding Threads earnings
Early-mover advantage
Reach per follower is still generous. Building now is cheap distribution you can monetise later.
Conversation formats work best
Questions, hot takes and short threads outperform polished promotional copy.
Worked examples
Example calculations
8,000 followers · 3.0% engagement
£35 – £70 per post
45,000 followers · 2.4% engagement
£140 – £280 per post
180,000 followers · 2.0% engagement
£480 – £900 per post
Recent calculations
Sample examples onlyInstagram
42,000 followers
Estimated £180 – £320
TikTok
128,000 followers
Estimated £620 – £1,150
YouTube
18,500 subscribers
Estimated £740 – £1,380
LinkedIn
9,400 followers
Estimated £310 – £590
Results · Advertisement
Methodology
How social media earnings are calculated
Every estimate on this page starts from six inputs that brands and agencies use to price creator work. Understanding them is the difference between guessing and quoting.
How social media earnings are calculated
Followers
Audience size sets the ceiling. Brands price in cost per thousand followers (CPM), so 10,000 followers is the base unit of almost every quote.
Engagement
Likes, comments, saves and shares prove the audience is real. Comments are weighted roughly 3× likes because they take effort and signal intent.
Niche
Finance, B2B and technology audiences convert into high-value customers, so rates run 40–60% above lifestyle or meme accounts of the same size.
Audience
Demographics and buying power matter. A 25–44 audience with disposable income is worth more than a much larger under-16 audience.
Platform
Each platform has its own economics: LinkedIn and YouTube pay the most per post, TikTok pays less per post but rewards volume.
Brand rates
Final pricing includes deliverables, usage rights, exclusivity and turnaround. Extras routinely add 20–50% on top of the base post fee.
Benchmarks
Average influencer rates by tier
Typical per-post fees in 2026 for a single deliverable at average engagement, before usage rights, exclusivity or bundles are added.
Average influencer rates
| Tier | Followers | TikTok | YouTube | Notes | |
|---|---|---|---|---|---|
| Nano | 1,000 – 10,000 | £40 – £120 | £25 – £90 | £90 – £300 | Highest engagement rates and the cheapest entry point for brands. |
| Micro | 10,000 – 50,000 | £120 – £550 | £90 – £420 | £300 – £1,200 | The sweet spot for ROI — most brand programmes are built here. |
| Mid-tier | 50,000 – 250,000 | £550 – £2,400 | £420 – £1,900 | £1,200 – £5,500 | Agency-managed deals, usage rights and exclusivity fees appear. |
| Macro | 250,000 – 1M | £2,400 – £8,500 | £1,900 – £7,000 | £5,500 – £22,000 | Multi-post campaigns, paid amplification and ambassador retainers. |
| Celebrity | 1M+ | £8,500 – £75,000+ | £7,000 – £60,000+ | £22,000 – £180,000+ | Negotiated per campaign, usually through a talent agency. |
Platforms
Highest paying social media platforms
Rates differ by an order of magnitude between platforms. Here is where the same audience is worth the most in 2026.
Highest paying platforms
The highest B2B rates on the internet. A 10k-follower operator can out-earn a 200k lifestyle account.
- Per 1k followers
- £26.00
- Avg engagement
- 3.1%
YouTube
The best long-term earner: integrations, dedicated videos and AdSense revenue share compound together.
- Per 1k followers
- £22.00
- Avg engagement
- 2.4%
The default home of brand deals. Reels and Stories bundles push rates well above a single static post.
- Per 1k followers
- £10.00
- Avg engagement
- 1.9%
TikTok
Highest organic reach per follower. Rates per post are lower, but volume and virality lift monthly totals.
- Per 1k followers
- £8.00
- Avg engagement
- 4.6%
Search-driven and evergreen. Affiliate income often beats sponsorship income on this platform.
- Per 1k followers
- £7.00
- Avg engagement
- 0.8%
Older, high-intent audiences and strong local reach. Great for services, retail and community niches.
- Per 1k followers
- £6.00
- Avg engagement
- 1.2%
In-Content 2 · Advertisement
Playbook
How to increase your earnings
Ten changes that reliably move creator income, ordered by how quickly they pay off.
How to increase your earnings
- 1
Fix your engagement rate before your follower count
Engagement is the multiplier in every pricing formula. Growing from 1% to 2% engagement is worth more than doubling followers.
- 2
Pick a commercial niche and stay in it
Brands buy relevance. A clearly defined niche lets you charge premium CPMs and makes inbound enquiries far more likely.
- 3
Sell bundles, never single posts
Package a feed post, three Stories with a link sticker and a short-form video. Bundles typically price 40% higher than the sum of parts.
- 4
Charge separately for usage rights
If a brand wants to run your content as a paid ad, that is a licence — price it at 25–50% of the content fee per 30 days.
- 5
Build a media kit with real numbers
Reach, engagement rate, saves, audience split and two case studies with results. It shortens negotiation and raises your rate.
- 6
Add affiliate income to every post
Affiliate links monetise the 95% of content that has no sponsor attached and compounds as your back catalogue keeps getting found.
- 7
Launch one small digital product
A £19 template, preset pack or guide converts at 0.5–2% of engaged followers and needs no brand approval.
- 8
Repurpose across platforms
One shoot becomes a Reel, a TikTok, a Short, a Pin and a carousel. Same cost, several revenue lines.
- 9
Convert one-offs into retainers
Pitch a 3–6 month partnership after a successful campaign. Retainers stabilise income and reduce time spent selling.
- 10
Own the audience relationship
Move your best followers to email or a community. Off-platform audiences protect you from algorithm changes and pay the most.
FAQ
Threads Earnings Calculator FAQs
The questions creators ask most about this calculator and platform.
Threads Earnings Calculator FAQs
Instagram 1.5–3%, TikTok 4–6%, YouTube 2–4%, LinkedIn 2–4%, Facebook 0.8–1.5%. Smaller accounts should expect higher percentages than large ones.
Editorial
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