How To Price Brand Deals Without Undercharging

Most creators lose money at the quoting stage, not the delivery stage. A framework fixes that: start with a base rate, then add for everything the brand is actually buying.

Step one, base rate. Use your calculated per-post figure as the anchor. If your engagement beats the platform average, apply a 20–35% premium and say why in one sentence.

Step two, deliverables. Price the bundle, not the parts: main asset, supporting Stories or shorts, and raw footage if requested. Each additional asset is 30–50% of the main asset, not 100%.

Step three, usage rights. Organic content is one price. A licence to use it in paid media is another — 25–50% of the content fee per 30 days, and always time-boxed.

Step four, exclusivity. If you cannot work with competitors for three months, that has a cost: 20–30% per month, with the restricted category written down narrowly.

Step five, the extras. Rush turnaround, travel, props, a second shoot day, whitelisting your handle, and appearing on the brand's own channels are all billable. Present one total with a clear inclusions list, and hold your floor.